What is presence? Well, depends on who you ask. Some might say it’s a highly underrated Led Zeppelin album. But if you talk to any marketer, presence is how your business exists and represents itself. Specifically, most of the time this discussion is about digital...

For as much as marketers love data, too much of a good thing is a … bad thing. The more data you capture, the more unwieldy and siloed it grows. That is, unless you have a mechanism for integrating constituent data sets, structuring them logically and visualizing them...

Here’s a joke I hate: 84% of statistics are made up on the spot. I hate it because it points out a problem that bothers me, a marketing writer, a lot. Every marketer loves a good stat, especially when it undeniably supports the thing they’re marketing. Once found,...