Before you can start cultivating a dedicated network of readers, you need to know what makes a good email newsletter. We’ve collected some of our favorite newsletter examples that demonstrate exactly what to do right. The characteristics of a good marketing newsletter...

What is presence? Well, depends on who you ask. Some might say it’s a highly underrated Led Zeppelin album. But if you talk to any marketer, presence is how your business exists and represents itself. Specifically, most of the time this discussion is about digital...

For as much as marketers love data, too much of a good thing is a … bad thing. The more data you capture, the more unwieldy and siloed it grows. That is, unless you have a mechanism for integrating constituent data sets, structuring them logically and visualizing them...

Given the nature of social media engagement today, a brand’s social media channel is about more than just followers, fans and photos. Each social campaign and post is an opportunity, as well as a significant responsibility, for a business to show what it’s made of. ...

Here’s a joke I hate: 84% of statistics are made up on the spot. I hate it because it points out a problem that bothers me, a marketing writer, a lot. Every marketer loves a good stat, especially when it undeniably supports the thing they’re marketing. Once found,...

I love when people help me with my job — especially when those people really appreciate the work I do. I’m serious. We all need a helping hand sometimes, and it’s good to have someone in your corner when things get tough. For businesses, those people are your...